Blog

We are surrounded by various electronic devices all day - smartphones, smartwatches, tablets, and many more. With so many devices in our lives, it’s easy for them to clutter our homes, living spaces, and office environments. 

This is where our TOWER Smartphone & Device Charging Stand comes in. It was designed to offer a safe and organized space to store all of these devices in one place while they’re charging. 
With this simple solution, you’ll never have to search for your devices again, and your desk or living area stays tidy, boosting productivity and offering peace of mind.

In this blog, we’ll take you through the journey of creating this product, from the original idea and inspiration to the planning phase, and finally, the design choices, with exclusive insights from the designer.

What inspired you to design this product?

I always found it frustrating that the charger would continue to stick to my smartwatch when I wanted to use it after charging. At the same time, I struggled with keeping the watch organized when I wasn’t wearing it, as it didn’t have a dedicated spot. This led to the idea of creating a charging and storage solution that would keep my smartwatch neatly stored and ready for use at all times.

Design Challenges

The most important and challenging aspect was designing the part that could securely and comfortably hold a smartwatch charger. The designer carefully tested various shapes and materials, striving to find the optimal balance between functionality and aesthetics.

In the end, the solution was a reversible insert. One side securely holds a smartwatch charger, while the other offers a flat surface for placing traditional wristwatches. This design emphasizes the stand’s versatility and practicality, making it particularly functional.

Designer’s Comment:
"The most significant challenge was figuring out how to design a holder that securely accommodates a smartwatch charger."

Reversible Design and Versatility

The TOWER Smartphone & Device Charging Stand stands out for its versatility and modern design. The reversible insert is ideal for both smartwatch users and traditional wristwatch enthusiasts. The slim form ensures it takes up minimal space while providing ample room to simultaneously hold and charge multiple devices.

Diverse Uses

After the product launch, we received a lot of feedback from customers about how they’ve integrated the product into their daily routines. One customer shared: “My child added this product to their desk and uses it as a tablet and pen stand to make studying easier.”
The product’s simple, functional design displays great flexibility, offering convenience not only for charging devices but also a variety of other practical uses.

Designer’s Comment:
“We're excited to hear that our product can even help with studying.”

The TOWER Smartphone & Device Charging Stand is designed to simplify your daily routine by keeping your most frequently used devices organized and within reach. Originally designed as a charging station, it offers much more - functioning as a tablet stand and providing support in various everyday situations.

We hope this stand, which stylishly stores smartwatches, smartphones, and other devices, will also help make your daily life easier and more organized.